Search Engine Optimization

Climbing with Google

When a user searches Google and finds your business, that is the power of SEO.

What is SEO?

SEO stands for Search Engine Optimization, the strategy and science behind directing web traffic to your website.  Your business can have the best website in the world, but if users cannot find your website, then it’s useless.  Google claims that 20% of searches result in the clicking of the first website to pop up, and almost no one clicks past page 1 of the results.  Here is how XCEL can push you to the front page, to the top.

Organic Relevant Content

Google is getting smarter every year.  Gone are the days when a website can climb the SERPs (search engine result pages) by spamming keywords over and over again.  Google can now “read” and determine quality relevant content.  XCEL can help your business write rich relevant content with the best keywords and build a strong link-building network of credibility to launch your business over the competition.

Social Media Marketing

Social media cannot be ignored.  One viral tweet, and the world may know about your fashion sewing business.  One bad Yelp review, and your restaurant may be shunned like the plague.  Social media is the center of your interactions with your users and potential customers.  Social media is your online reputation.  XCEL can manage your social media marketing on all fronts to keep your online image on fleek.  Our social media marketing team can take care of your Facebook, Twitter, Instagram, Yelp, Google Business, and other social media accounts.

Advanced Analytics

XCEL is a customer-centric company.  We are here to keep you in the loop every step of the way.  Other web design and digital marketing companies may tell you to trust their work.  XCEL will show you that you can trust us.  With a login for every client to view the advanced analytics of their website, you can see our SEO work improving your online traffic.  And XCEL will send each SEO client regular weekly reports of the analytics on their site.

Additional SEO Services

Key Directory

Getting registered with key directory sites helps your business appear near the top of localized geolocation-based Google searches.

Pay-Per-Click (PPC) Advertising

With the perfect Google search keywords, XCEL Digital can help your business optimize their traffic and potential clients per click, per dollar.

Blogging Service

With experienced SEO bloggers under our belt, we can write regular blog posts that drive your blog traffic, and thus your business website traffic up. We can blog you up to the top of Google SERPs.

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